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An apple a day keeps the doctor away? Prove it!

by Gavin Goh    

"The Pharmanex BioPhotonic Scanner will change the way that we, as humans, go about monitoring health," says Joseph Chang, President-Pharmanex. "By measuring antioxidant levels in the tissue, consumers finally have a tool that can provide affirmation that their healthy diets are making a difference. We're happy that Pharmanex is leading the charge in nutritional technology and helping consumers find solid grounding in their quest for tracking their antioxidant defense."

BioPhotonic Technology

Developed by doctors, physicists and engineers at the University of Utah, the Pharmanex BioPhotonic Scanner is the world's first immediate and non-invasive method of measuring antioxidant activity in human tissue. By simply placing the palm of the hand in front of a low-energy blue light laser, consumers obtain a reading of their own antioxidant level. When the purified blue laser light strikes the palm of the hand, it is slightly shifted toward a green light due to the chemical make up of the carotenoid antioxidant molecules. When a person's antioxidant levels are measured, the amount of reflected green light is gathered and assessed to produce a numeric reading - BDS. This number correlates with levels of carotenoids - a powerful antioxidant - in the diet, blood and tissues. Since the scanner measures the major carotenoid antioxidants, the BDS is an important indicator of the body's overall antioxidant defense system.

The Almighty Antioxidants

Antioxidants are our body's front line defense against free radicals. When we breathe, we take in oxygen and generate free radicals. Free radicals are atoms that have at least one unpaired electron, thus making them unstable and highly reactive. Free radicals then roam throughout the body causing damage to our cells by stealing stable electron partners from other cells, causing more free radicals, more instability and more damage. This cell damage can impair our body's ability to fight against illness. In fact, studies are showing that this damage is linked to heart disease, cancer and aging. Antioxidant nutrients protect against this oxidative by making the free radicals stable. Our bodies naturally produce some antioxidant compounds but not enough. With how serious oxidation damage is, there is a great need for a non-invasive, quick and easy test to determine ones antioxidant level.

Science is increasingly pointing to the importance of antioxidants for a wealth of health benefits - they are an essential component of combating free radical damage in the body.

"The fact is, with our busy lives, most of us do not eat right and free radicals are taking over in our cells," says Dr. Lester Packer, Professor and Senior Researcher at the University of California at Berkeley. "Everyone should use the Pharmanex BioPhotonic Scanner to learn their optimal body defense score. Once you have your number, work to increase it and maintain it with a diet rich in fruits, vegetables and vitamin supplements."

In the past 12 months, several top-tier medical journals have published reports on the health benefit of antioxidants:

Journal of the American Medical Association: Low levels of antioxidant vitamins may increase risk of several chronic diseases. Most people do not consume an optimal amount of vitamins by diet alone. June 2002.

Journal of the American Medical Association: Diets rich in vitamins C and E may delay the onset of Alzheimer's disease. June 2002.

Archives of Ophthalmology: Risk of Age-related Macular Degeneration can be lowered by about 25 percent when treated with a high-dose of vitamin C, E, beta-carotene and zinc. October 2001.

American Journal of Clinical Nutrition: Extremely high doses of some vitamins (including antioxidants) can help treat a variety of inheritable disease and slow the aging process. April 2002.

Get Your Number!

The BioPhotonic Scanner will be made available to the general public through Pharmanex's network of independent representatives who specialize in health education and distribution of nutritional supplements. For more information, click on “BioPhotonic Scanner” under Personal Links in http://entrance.mypharmanex.com .

About Pharmanex

Pharmanex is a leader in the research and development of nutritional products. The company has a portfolio of multivitamin/mineral supplements, natural health products, standardized botanicals and specialized health systems. Pharmanex products are sold direct to consumers through the Internet and a network of independent representatives. Pharmanex is a wholly owned subsidiary of Nu Skin Enterprises (NYSE: NUS).

U.S. Olympic Sponsorship

Pharmanex is the Official Nutritional and Dietary Supplement, Vitamin, Mineral, and Phytonutrient Sponsor of the 2000, 2002, and 2004 U.S. Olympic teams. Pharmanex is also the only company providing supplements to the U.S. Olympic Training Centers. They celebrate their four-year partnership with the most respected sporting event in the world. For over 10 years athletes, trainers and coaches have been trusting Pharmanex products—products that have been tested free of banned and harmful substances by independent laboratories. Pharmanex products are manufactured with the highest standards of quality control to provide you with the same benefits from every batch, every bottle, every capsule, every time. World class athletes, trainers and coaches trust Pharmanex—and so can you.

These statements have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure, or prevent any disease.


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