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Great F.A.Q's Mean Great Sales!

by Daryl Clark    

We recently worked with one our clients to improve their F.A.Q's. In fact, we suggested that they create two F.A.Q. sections. The first F.A.Q. section was for customer service issues, the second F.A.Q. section was for technical issues. As a result of having excellent F.A.Q's, their inbound e-mail inquires have dropped an amazing 68% and sales have gone up 15% in the same period. You can see these F.A.Q's at http://www.photoinkjet.com

What kind of questions should be listed in your F.A.Q. section? Here are some of the most common questions that many companies leave out.

1. Operating hours and phone numbers organized by department.

2. Return policies and procedures.

3. Local Sales Tax.

4. How customers can track their order status.

5. International Shipping policies.

6. How back orders are handled.

7. Expected response time to all types e-mail inquiries.

8. How to return damaged goods received.

9. The types of credit cards accepted and other acceptable methods of

payment.

It is virtually impossible to answer all potential inquires in your F.A.Q. section. Once you have a good one set up, monitor the new questions that come in and add them to your F.A.Q. section as quickly as possible. Help your shoppers help themselves and you'll retain your customers and you will increase sales!


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Daryl Clark is President and CEO of EMarketingMan.com. His goal is to provide you with high quality information, management and internet consulting services. You can read his other articles at http://www.emarketingman.com/articlespolicy.htm. E-mail to: emarketingman-subscribe@topica.com